Our solution allows artists to monetize their fan base more effectively, and delivers greater engagement with fans to increase the value of social assets.

There are some significant points we would like to make

• The download number for an app is often considered the marker for its success and quality, however when looking at downloads for a creative artist, this download number becomes insignificant as the fan base are likely to download the app regardless of quality.
• An artist’s most valuable asset is not their music but their fan base.
• They share a fan base with many other artists.
• Fans have a defined amount of disposable income available to spend on their interests. A small amount will be spent on music download, and as each fan will only download the music once, this is quickly saturated. They will spend the majority of their income on interests offering the richest experience.

Many artists misunderstand both the cost and the opportunity presented by the mobile platform. The cost of a mobile app is not how much is paid initially for it, but how much potential revenue is lost through missed opportunities. They also believe that advertising is the route to increasing app revenues, however this will create a negative impression on the fan experience.

Mobile apps have the same characteristic as a games console programs in that they are inherently much more difficult to pirate than web based content. We protect your work by inserting special codes into your content, which can be recognised by our special surveillance and monitoring program but is not seen by the human eye. This allows us to search the internet for unauthorised and unlicensed usage of your copyrighted work. Our system will automatically issue enforcement letters and ensure both your creative and user generated content is protected at all times.

infiniArtist also combines some of our other technology such as infiniSocial to allow your fan base to create ancillary content in order to attract a wider audience and keep existing fans engaged for longer. Our system supports the appointment of fan editors, and rewards frequent contributors with social currency,Virtual goods and other benefits. Our system allows you to manage the ancillary content in powerful ways by feeding it into our analytics engine, to assess the value of content being produced and its monetization value.

Real Time analytics analyze user interaction with all content on both the mobile app and all social network sites. Our geo social analytics give you unparalleled insights into fan demographics, enabling better targeting of your creative message.